Author Margot Bloomstein isn’t a typical guest here in the Bunker.
She works in content strategy and advising. But two things brought her to Brad’s attention: the first was her work with technology, and—more importantly—the second was Margo’s focus on trust and inclusion, two slippery ideals in the world of technology.
So, stop by for our talk about her latest book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, and stay for their rumination on life, the universe, and everything.
About Margot Bloomstein
Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Scholastic, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria.
She earned her BFA in Design and Anthropology at Carnegie Mellon University. Today she lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
