Sometimes Brad has a guest on for personal reasons. Like this week. Author Robbie Bach stops by the Bunker to talk about his debut thriller, The Wilkes Insurrection.
However, Brad knew Robbie when he was in charge of developing the Xbox and Brad was writing at Wired. So, they talked about how storytelling in games, cinematic stories, and marketing helped teach him how to write a novel.
About Robbie Bach
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. Beginning in 1999, as Chief Xbox Officer, he led the creation and development of the highly successful Xbox video game business.
Now in his new role as a “Civic Engineer,” Robbie believes we all have a responsibility to engage on civic issues and dedicates his time and energy to providing strategies, creative ideas, and consulting to organizations who are driving positive change in our communities.
He speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
